giving back

At maurices we believe that the health of our business depends on the vitality of our hometown communities. Our “giving focus” supports women, who are at the heart of our hometowns. Our goal is to support our hometowns and the causes most important to them.


By 2025, donate $10M (monetary, product, and in-kind donations) to hometown and partner organizations.

Donate $1M annually to local communities through customer-directed giving beginning in FY 2023.

Donate 1000 hours of associate community / volunteer service to our communities annually.

Increase Bridge Fund participation to 40% in FY 2022.

fostering a culture of volunteerism

We are building a culture of volunteerism and increasing participation in our associate engagement programs through service.

One of our signature events is our Best Day Ever, which includes associates in our offices spending time in the community participating in a Grand Give.

organizations & causes we are passionate about

Below is a sample of organizations we contributed to in 2021


Blue Star Mothers

Marine Toys for Tots


Runway of Dreams


Upward Bound



Red Cross


Minnesota Ovarian Cancer Association

Project Hope

Alzheimer’s Association

Hope Clinic


Clayton Jackson McGhie
Memorial Scholarship Fund

Joel Labovitz Scholarship Fund

Boys & Girls Club



North Shore Theatre

Lake Superior Youth Chorus

Minnesota Ballet

Hennepin Theatre Trust

basic needs

No Kid Hungry

CHUM Food Shelf

Kids Kitchen @
the Damiano Center

Crisis Nursery

2021 highlights

Donated over $400,000 to charities in our home office communities (Duluth MN, St. Paul, MN, and New York, NY)

Donated over $250,000 to rural hospitals to help fight COVID-19

Donated over $60,000 to support relief and clean up efforts following natural disasters

Supported military, nurses, teachers and service members through donations to specific causes and an always-on discount

Donated to several scholarship funds (Joel Labovitz, NAACP, Clayton Jackson McGhie)

Countless hours of volunteer and service hour donations from our associates across North America

2022 ambitions

Create a targeted local giving strategy that incorporates hometown giving and 2–3 signature causes.

Develop a local give back program through register roundups/a scalable platform (Shopping Gives) which enables customer-directed giving.

Develop and introduce a “hometown hero” award within our communities.

Internally, reintroduce Best Day Ever, increase participation in the Bridge Fund and test an associate volunteer program.

more ways we give back

disaster relief efforts

We work with local partners, including the American Red Cross, to assist our associates and customers affected by crisis situations.

During COVID, we also donated over $1 million worth of product to our partner, Delivering Good, for women in need.

the bridge fund

Associates make direct donations and raise funds to help their co-workers in times of need.

feel good fashion for real life

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