California Privacy Policy
Last Revised on: 12/20/2021
This Privacy Policy for California Residents (“California Privacy Policy”) supplements the information contained in Maurices’ primary privacy policy. Maurices Incorporated (“Maurices,” “we,” “us,” or “our”) has adopted this California Privacy Policy in accordance with the notice requirements under the California Consumer Privacy Act and its associated regulations (“CCPA”), and any terms defined in the CCPA have the same meaning when used in this California Privacy Policy.
This California Privacy Policy applies to California Residents only and is parallel in scope to our privacy policy, available here.
Definitions Specific to this Policy
The CCPA includes definitions for terms specific to this California Privacy Policy that do not apply to Maurices’ privacy policy, including the following terms:
“Personal Information“ means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information does not include publicly available information obtained from government records, deidentified or aggregated consumer information that cannot be reconstructed to identify you, any information covered under the Gramm-Leach-Bliley Act or the California Financial Information Privacy Act, activities covered by the Fair Credit Reporting Act, or protected health information as defined under the Health Insurance Portability and Accountability Act.
“Sale“ or “sell“ means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by Maurices to another business or a third party for monetary or other valuable consideration.
“Service Provider“ means a sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that processes information on behalf of Maurices and to which Maurices discloses a consumer’s Personal Information for a business purpose pursuant to a written contract.
“Third Party“ means a person or entity that is not a Service Provider that collects Personal Information from consumers or to whom Maurices discloses a consumer’s Personal Information
The Personal Information We Collect and Disclose
The chart below shows the categories of Personal Information we have collected in the past 12 months and may collect going forward; examples of the type of Personal Information in each category; the types of sources from which each category of Personal Information is collected; the business purpose(s) for which that category of Personal Information is collected; and the types of third parties with whom that category of Personal Information is shared. As this chart shows, we disclose certain Personal Information to third parties for a business purpose. We also sell certain Personal Information to third parties. We do not sell the personal information of minors under 16 years old without affirmative authorization. This information covers the past 12 months.
|
Category of Personal Information |
Examples |
Type(s) of Source(s) from which this Category of Personal Information Is Collected |
Business Purpose(s) for Collection |
Type(s) of Third Parties that Receive Personal Information (Shared/Sold or Disclosed) |
|
Unique identifiers |
Name, signature, address, telephone, email, account name, online identifier, IP address |
-Online channel -Store point of service -From our call center -Surveys and sweepstakes -Social media -Mobile app -Membership programs -maurices credit card -Advertisers -Business partners -Claims management providers -Website analytics providers |
-Providing services and goods requested -Providing the loyalty program to you -Remembering your preferences -To help you finalize your purchase if your cart is abandoned -To provide you with customer satisfaction surveys -To provide you with service emails -To understand analytics behind our emails -To manage your preferences -To help you redeem or purchase a gift card -Marketing communications -Provide you with goods and services -Complete transactions -Customer communication related to goods and services -Process claims -Comply with legal requirements -Offer promotions |
-IT providers -Payment providers -Email & SMS communications providers -Provider of targeted advertisements -Customer satisfaction survey provider -Delivery or courier providers -Gift card platform provider -Loyalty program provider -Mobile application provider -Cloud and hosting service providers -Analytics providers -Discount sponsors -Social media -Business partners |
|
Physical description |
Physical characteristics or description |
-Directly from you via telephone, our websites, and in stores |
-Offering the correct size product |
-IT providers -Provider of targeted advertisements -Customer satisfaction survey provider -Cloud and hosting service providers -Analytics providers -Business partners |
|
Financial information |
Bank account number or any other financial information |
-Directly from you through online, call center, or in store purchasing |
-To process purchases |
-Payment service provider -IT providers -Business partners |
|
Protected class data |
Characteristics of protected classifications under California or federal law, including: ancestry, national origin, age (40 years or older), marital status, sex, disability, and veteran or military status |
- Directly from you via telephone, our websites, and in store -Business partners -Claims management providers |
-Offer services and discounts (e.g. military rate or gov’t discount) -Comply with legal requirements |
-Business partners |
|
Purchase history |
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
-Directly from you via call center, our website, and in store -Social media -Business partners |
-Administering our loyalty rewards programs -Offering goods or services that might be of interest to you -Managing your purchase -Reconciling billing disputes -To help you redeem or purchase a gift card -Managing payment for products purchased -To contact you about your purchase -Complete transactions -Customer communication related to goods and services -Dispute resolution -Process claims -Marketing communications -Offer promotions |
-Loyalty program provider -Payment service provider -IT service providers -Email and SMS communication providers -Delivery or courier providers -Discount sponsors -Advertisers -Social media -Business partners |
|
Internet activity |
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement |
-From our email analytics service provider -Directly from you via our websites and our mobile “apps” -Social media -Business partners |
-Provide our site and services to you -Remember your preferences -Save your information -Provide ads to you -To monitor our click through rate -To improve the content of our emails -Provide improved goods and services -Remember your preferences -Save your information -Marketing communications -To improve the content of our messaging |
-IT service providers -Email analytics service provider -Loyalty program provider -Mobile application provider -Cloud and hosting service providers -Analytics providers -Business partners -Discount sponsors -Advertisers |
|
Geolocation data |
Geolocation data |
-Your use of our mobile applications -Your use of our online platforms -Directly from you -Directly from you via mobile or landline phone, our websites, our mobile “apps”, and in store -Business partners |
-Provide you with mobile applications -Provide you with services or offers that might be of interest to you -Provide mobile applications -Provide customer support |
-Mobile applications provider -Cloud and hosting service providers -IT service providers -Email and SMS analytics service provider -Discount sponsors -Advertisers -Social media -Business partners |
|
Employment information |
Professional or employment-related information |
-Directly from you -Business partners |
-Discounts -Sweepstakes |
-Business partners |
|
Inferences |
Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes |
-From our email analytics service provider -Our loyalty program provider -From your online account profile -From your internet activity -Directly from you in surveys - Directly from you via call center, our websites, Our kiosks, and in store -Social media -Membership programs -Discount sponsors -Advertisers -Business partners |
-Providing you with advertisements that are relevant to you -Marketing communications -Offer promotions -Offer services and discounts -Provide improved goods and services -To improve the content of our messaging |
-IT service providers -Email analytics service provider -Loyalty program provider -Mobile application provider -Cloud and hosting service providers -Analytics providers -Business partners -Discount sponsors -Advertisers -Social media |
We will not collect a category of Personal Information not listed above, or use any Personal Information collected in any of the above categories for a business purpose not listed above, without first providing you with notice.
You have the right to request certain information regarding the Personal Information we have collected about you in the preceding 12 months. You may make such a request up to twice in a 12-month span. Please note that there are circumstances in which we may not be able to comply with your request pursuant to the CCPA, including when we cannot verify your request and/or when there is a conflict with our own obligations to comply with other legal or regulatory requirements. We will notify you following submission of your request if that is the case.
- Categories of Personal Information Collected: If you would like to request (1) the categories of Personal Information collected about you; (2) the categories of sources from which Personal Information was collected; (3) the business or commercial purpose for which Personal Information was collected, and if sold, the business purpose for such sale; (4) the categories of Personal Information we sold or disclosed; and (5) the categories of third parties with which we shared Personal Information, click here or call 1-888-914-9661 and enter PIN 651699. The link will take you to an interactive webform that you can complete and submit to make a request for information that we will then verify; if you use the telephone number, you will be guided through a process that will allow you to submit a verifiable request.
- Specific Pieces of Personal Information: If you would like to request the specific pieces of Personal Information we collected about you, click here or call 1-888-914-9661 and enter PIN 651699. The link will take you to an interactive webform that you can complete and submit to make a request for information that we will then verify; if you use the telephone number, you will be guided through a process that will allow you to submit a verifiable request
Verification Process
After you submit a request as described in this California Privacy Policy, we will verify your request before providing you with a response. We will verify your identity by asking you to provide a few pieces of information; if you use the telephone number, you will be guided through a process that will allow you to submit a verifiable request. After you submit a request, to ensure the privacy and security of our customers’ information, we may reach out to you for additional information if it is needed to verify your identity.
Financial Incentives and Non-Discrimination
We will not discriminate against you if you exercise any of the rights provided by the CCPA set forth in this California Privacy Policy. Please note that a legitimate denial of a request for information, deletion, or to opt-out is not discriminatory, nor is charging a fee for excessive or repetitive consumer requests as permitted by the CCPA.
However, we may provide financial incentives to consumers who allow us to retain and disclose their Personal Information. These incentives may include payments to consumers, a lower price for goods or services, and/or a higher level of goods or services.
The incentives we provide are as follows:
- MyMaurices Rewards – which provides participants points that may be redeemed for products, access to exclusive offers, and additional discounts. We will collect unique identifiers, like an email address, and purchase history, as well as other categories of personal information as noted in the chart above, if you participate in this incentive program.
- Our Mailing List ensures participants are the first to hear about exclusive offers, fashion trends, and other relevant information. We will collect a unique identifier, like an email address, physical address or phone number, as well as other categories of personal information as noted in the chart above.
- maurices Private Label Credit Card provides participants access to exclusive offers and additional discounts. We will collect a unique identifier, like a physical address, as well as other categories of personal information as noted in the chart above.
You may withdraw from an incentive program at any time. If you have previously opted-in to the Mailing List and wish to opt-out, click here. If you have previously opted-in to MyMaurices Rewards and wish to opt-out call 1-866-977-1542.
To opt-in to either incentive program, click here.
We estimate the value of a participant’s Personal Information in each of the above incentive programs to be as follows:
- MyMaurices Rewards - $66. We arrived at that value by using the margin related to the higher annual sales of these customers.
- Our Mailing List - $59. We arrived at that value by using the margin related to the higher annual sales of these customers.
- maurices Private Label Credit Card – $114. We arrived at that value by using the margin related to the higher annual sales of these customers.
Deletion of Your Personal Information
You have the right to request that we delete certain Personal Information that we have collected. Please note that there are circumstances in which we may not be able to comply with your request pursuant to the CCPA, including when we cannot verify your request and/or when there is a conflict with our own obligations to comply with other legal or regulatory requirements. We will notify you following submission of your request if that is the case.
- If you would like to request that we delete your Personal Information pursuant to the requirements of the CCPA, click here or call 1-888-914-9661 and enter PIN 651699. The link will take you to an interactive webform that you can complete and submit to make a request for deletion that we will then verify; if you use the telephone number, you will be guided through a process that will allow you to submit a verifiable request.
Authorized Agents
You may designate an authorized agent to exercise your rights under the CCPA on your behalf.
Pursuant to the CCPA:
- Only an individual with power of attorney, or a business entity or natural person registered with the California Secretary of State may act as an authorized agent.
- We may require that you or the authorized agent do the following:
- Provide proof of your signed written permission for the authorized agent to submit a request on your behalf — we may deny a request from an authorized agent if the authorized agent does not submit proof that he, she, or it has been authorized by you to act on your behalf, if we request such proof, as permitted by the CCPA.
- Verify your identity with us directly — this does not apply if you have provided a power of attorney to the authorized agent.
Personal Information of Minors
We are proud of our websites and mobile applications and we strive to ensure that they don’t offend people of any age. However, our websites and mobile applications are not intended for children or minors under the age of sixteen years. Accordingly, we do not store information from minors under the age of sixteen years. If you believe that a child has submitted personal information to us, please contact us at customerservice@maurices.com.
Right to Opt-Out
You have the right to request that we do not sell Personal Information that we have collected. If you exercise that right, please note that pursuant to the CCPA we may have to subsequently inform you that you need to opt-in if the sale of your Personal Information is required to complete a transaction you have initiated. If opting-in is required, we will provide you with the necessary instructions.
- If you would like to request that we do not sell your Personal Information pursuant to the requirements of the CCPA, click here or call 1-888-914-9661 and enter PIN 651699. The link will take you to an interactive webform that you can complete and submit to make a request for deletion; if you use the telephone number, you will be guided through a process that will allow you to submit a request.
- If you use an authorized agent to submit your request to opt-out, we will request that the agent provide us with proof that he, she, or it has been authorized by you to act on your behalf. The CCPA requires you to provide the authorized agent written permission to exercise your rights under the CCPA.
If you opt-out of the sale of your Personal Information, we will wait at least 12 months before asking you if we may sell your Personal Information.
Additional Information
If you would like additional information regarding our California Privacy Policy, please email us at customerservice@maurices.com.
Additional California Privacy Rights
California Civil Code Section § 1798.83 permits users of our web site that are California residents to request certain information regarding our disclosure of personal information to other parties for their direct marketing purposes. To make such a request, please send an email to customerservice@maurices.com with the subject “Shine the Light Request.”
You may view our main privacy policy here or contact us at customerservice@maurices.com with any questions.
Changes to Our California Privacy Policy
Maurices reserves the right to amend this California Privacy Policy at our discretion and at any time. When we make changes to this California Privacy Policy, we will post an updated notice on our website with the effective date.